Table of Contents
Chapter 5 Outline - Strategic Planning
Reasons for ìgoing internationalî
The Strategic Management Process
Global Corporate Objectives
Forces Driving Industry Competition
International Competitor Analysis
International Environmental Scanning Process
AT&T Global Telcom Alliances (Ex. 5-9)
Entry Strategy Alternatives
U.S.-CIS Joint Venture
Market Entry Strategy Evaluation Matrix
Long term vs. short term orientation
Implementation McDonaldís Style
Network of Entry Strategies and Alliances: SociÈtÈ
Nationale Industrielle AÈrospatiale, Helicopter Division |
Author: Authorized User |