Chapter 5 Outline - Strategic Planning


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Table of Contents

Chapter 5 Outline - Strategic Planning

Reasons for ìgoing internationalî

The Strategic Management Process

Global Corporate Objectives

Forces Driving Industry Competition

International Competitor Analysis

International Environmental Scanning Process

AT&T Global Telcom Alliances (Ex. 5-9)

Entry Strategy Alternatives

U.S.-CIS Joint Venture

Market Entry Strategy Evaluation Matrix

Long term vs. short term orientation

Implementation McDonaldís Style

Network of Entry Strategies and Alliances: SociÈtÈ Nationale Industrielle AÈrospatiale, Helicopter Division

Author: Authorized User