Table of Contents
Chapter 5 Outline - Strategic Planning
Reasons for “going international”
The Strategic Management Process
Global Corporate Objectives
Forces Driving Industry Competition
International Competitor Analysis
International Environmental Scanning Process
AT&T Global Telcom Alliances (Ex. 5-9)
Entry Strategy Alternatives
U.S.-CIS Joint Venture
Market Entry Strategy Evaluation Matrix
Long term vs. short term orientation
Implementation McDonald’s Style
Network of Entry Strategies and Alliances: Société Nationale Industrielle Aérospatiale, Helicopter Division
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Author: Authorized User
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