Management 452 - Assignment Schedule
Tentative Detailed Class Schedule:Spring 1998
(The assignment schedule is subject to change)
Assignment (for this class period)
Strategic Management & Competitiveness; Introduction to the course, expectations & syllabus
Complete student information forms 1/15 Strategic Management: An overview
Read Chapter 1. Be prepared to discuss your answers to review questions 1, 4 & 5 on page 34.
1/20 External Environment, Analyzing the external environment
Read Chapter 2. Type a response to application question 2 using ISU as a business that competes for student enrollment.
Selection of teams
Workshop: PEST analysis
Introduction to the case method of learning. Read appendix C.1 and learning from cases handout.
Analyzing the internal environment: resources, capabilities and core competencies
Read Chapter 3; be prepared to discuss review question 7 and to apply the concepts in q.7 to a business. 1/29 Case Study: Outback Steakhouse
Read case, prepare a value chain analysis for Outback
Analyzing the environment - Putting internal and external forces together to find goodness of fit.
Review Chapters 2 & 3
2/5 Case study: Handguns at Wall-Mart
Turn in a written analysis of the case.
Business Level Strategy
Read Chapter 4; be prepared to discuss question 5.
2/12 Case Study: Outback Steakhouse
Prepare a written response to the questions: 1) what strategy is Outback currently using, 2) to what extent is outback successfully beating their competition as a result of their implementation of this strategy?
Read Chapter 5, write a response to questions 2, 7 & 8
Disrupting static markets to gain competitive advantage
Read handout on hypercompetition
Read Chapter 6, be prepared to discuss questions 2,3 & 4
2/26 Case: C.F. Martin Guitar
Consider a situation where Martin believes the market for acoustic guitars is about turn downward. Prepare a typed answer to the question: Should Martin downsize or diversify? Use the preceding chapters to justify your decision.
Review for Midterm
Bring any questions you have concerning the material to date.
3/10-3/12 Spring Break
Drive safely - you are appreciated
Read Chapter 8; be prepared to discuss questions 2 & 3. Pay careful attention to the role of cultural diversity in international business settings.
WorkshopÖno advance preparation required
Read Chapter 8; to discuss review question 6 and application question 6.
3/26 Case: Dibrell Brothers
Prepare a written analysis of the case
Acquisition and Restructuring Strategies
Read Chapter 7; prepare to discuss
questions 4 & 5.
Case: Western Region Network Television (WRNT)
Prepare to discuss your restructuring strategy for WRNT; Each team should prepare two overheads 1) your analysis of the situation and 2) your recommendations
Chapter 9, Be prepared to discuss the environments in which cooperative strategies operate, the types of cooperative strategies and the risks associated with each type of strategy.
Case Study: Morton-Mease
Based on what you have read in chapters 8 & 9, prepare in writing (1-2 page) the position you hope to negotiate with the justice department.
4/14 Entrepreneurship and Innovation
Read chapter 13; be prepared to discuss the differences in invention, innovation and imitation and how they would affect a firmís performance. View video, discuss implications
Case: The Fudge Cottage
Be prepared to discuss the case and the following questions. What are the similarities in using the strategic management model for a large business and a small business? What are the differences?
Project presentation appointments
All Semester Projects Due 4/23
Project presentation appointments
Strategic Management of Government and non-profit organizations Case: Alabama Symphony Orchestra
Prepare answers for discussion.
Conclusions- Strategic Management; Review of course, evaluations
Project grades will be available at the conclusion of the class. 5/5
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