Management 452 - Assignment Schedule
Tentative Detailed Class Schedule:Spring 1998
(The assignment schedule is subject to change)
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Topic |
Assignment (for this class period)
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Strategic Management & Competitiveness; Introduction to the course, expectations & syllabus
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Complete student information forms |
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Strategic Management: An overview |
Read Chapter 1. Be prepared to discuss your answers to review questions 1, 4 & 5 on page 34.
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External Environment, Analyzing the external environment |
Read Chapter 2. Type a response to application question 2 using ISU as a business that competes for student enrollment.
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Selection of teams Workshop: PEST analysis |
Introduction to the case method of learning. Read appendix C.1 and learning from cases handout.
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Analyzing the internal environment: resources, capabilities and core competencies
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Read Chapter 3; be prepared to discuss review question 7 and to apply the concepts in q.7 to a business. |
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Case Study: Outback Steakhouse |
Read case, prepare a value chain analysis for Outback
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Analyzing the environment - Putting internal and external forces together to find goodness of fit.
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Review Chapters 2 & 3
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Case study: Handguns at Wall-Mart |
Turn in a written analysis of the case.
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Business Level Strategy
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Read Chapter 4; be prepared to discuss question 5.
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Case Study: Outback Steakhouse |
Prepare a written response to the questions: 1) what strategy is Outback currently using, 2) to what extent is outback successfully beating their competition as a result of their implementation of this strategy?
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Competitive Dynamics
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Read Chapter 5, write a response to questions 2, 7 & 8
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Disrupting static markets to gain competitive advantage
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Read handout on hypercompetition
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Corporate-Level Strategy
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Read Chapter 6, be prepared to discuss questions 2,3 & 4
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Case: C.F. Martin Guitar |
Consider a situation where Martin believes the market for acoustic guitars is about turn downward. Prepare a typed answer to the question: Should Martin downsize or diversify? Use the preceding chapters to justify your decision.
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Review for Midterm
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Bring any questions you have concerning the material to date.
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Midterm
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Spring Break |
Drive safely - you are appreciated
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International Strategy
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Read Chapter 8; be prepared to discuss questions 2 & 3. Pay careful attention to the role of cultural diversity in international business settings.
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International Strategy
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WorkshopÖno advance preparation required
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International Strategy
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Read Chapter 8; to discuss review question 6 and application question 6.
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Case: Dibrell Brothers |
Prepare a written analysis of the case
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Acquisition and Restructuring Strategies
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Read Chapter 7; prepare to discuss questions 4 & 5.
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Case: Western Region Network Television (WRNT)
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Prepare to discuss your restructuring strategy for WRNT; Each team should prepare two overheads 1) your analysis of the situation and 2) your recommendations
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Cooperative Strategies
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Chapter 9, Be prepared to discuss the environments in which cooperative strategies operate, the types of cooperative strategies and the risks associated with each type of strategy.
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Case Study: Morton-Mease
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Based on what you have read in chapters 8 & 9, prepare in writing (1-2 page) the position you hope to negotiate with the justice department.
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Entrepreneurship and Innovation |
Read chapter 13; be prepared to discuss the differences in invention, innovation and imitation and how they would affect a firmís performance. View video, discuss implications
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Case: The Fudge Cottage
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Be prepared to discuss the case and the following questions. What are the similarities in using the strategic management model for a large business and a small business? What are the differences?
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Project presentation appointments
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All Semester Projects Due |
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Project presentation appointments
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Strategic Management of Government and non-profit organizations Case: Alabama Symphony Orchestra
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Prepare answers for discussion.
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Conclusions- Strategic Management; Review of course, evaluations
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Project grades will be available at the conclusion of the class. |
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Final Exam
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