Management 452 - Assignment Schedule

Tentative Detailed Class Schedule:Spring 1998
(The assignment schedule is subject to change)

Date
Topic

Assignment (for this class period)

 

1/13

Strategic Management & Competitiveness; Introduction to the course, expectations & syllabus

 

Complete student information forms

1/15
Strategic Management: An overview

Read Chapter 1. Be prepared to discuss your answers to review questions 1, 4 & 5 on page 34.

 

1/20
External Environment, Analyzing the external environment

Read Chapter 2. Type a response to application question 2 using ISU as a business that competes for student enrollment.

 

1/22

Selection of teams

Workshop: PEST analysis

Introduction to the case method of learning. Read appendix C.1 and learning from cases handout.

 

1/27

Analyzing the internal environment: resources, capabilities and core competencies

 

Read Chapter 3; be prepared to discuss review question 7 and to apply the concepts in q.7 to a business.

1/29
Case Study: Outback Steakhouse

Read case, prepare a value chain analysis for Outback

 

2/3

Analyzing the environment - Putting internal and external forces together to find goodness of fit.

 

Review Chapters 2 & 3

 

2/5
Case study: Handguns at Wall-Mart

Turn in a written analysis of the case.

 

2/10

Business Level Strategy

 

Read Chapter 4; be prepared to discuss question 5.

 

2/12
Case Study: Outback Steakhouse

Prepare a written response to the questions: 1) what strategy is Outback currently using, 2) to what extent is outback successfully beating their competition as a result of their implementation of this strategy?

 

2/17

Competitive Dynamics

 

Read Chapter 5, write a response to questions 2, 7 & 8

 

2/19

Disrupting static markets to gain competitive advantage

 

Read handout on hypercompetition

 

2/24

Corporate-Level Strategy

 

Read Chapter 6, be prepared to discuss questions 2,3 & 4

 

2/26
Case: C.F. Martin Guitar

Consider a situation where Martin believes the market for acoustic guitars is about turn downward. Prepare a typed answer to the question: Should Martin downsize or diversify? Use the preceding chapters to justify your decision.

 

3/3

Review for Midterm

 

Bring any questions you have concerning the material to date.

 

3/5

Midterm

 

 

3/10-3/12
Spring Break

Drive safely - you are appreciated

 

3/17

International Strategy

 

Read Chapter 8; be prepared to discuss questions 2 & 3. Pay careful attention to the role of cultural diversity in international business settings.

 

3/19

International Strategy

 

WorkshopÖno advance preparation required

 

3/24

International Strategy

 

Read Chapter 8; to discuss review question 6 and application question 6.

 

3/26
Case: Dibrell Brothers

Prepare a written analysis of the case

 

3/31

Acquisition and Restructuring Strategies

 

Read Chapter 7; prepare to discuss

questions 4 & 5.

 

4/2

Case: Western Region Network Television (WRNT)

 

Prepare to discuss your restructuring strategy for WRNT; Each team should prepare two overheads 1) your analysis of the situation and 2) your recommendations

 

4/7

Cooperative Strategies

 

Chapter 9, Be prepared to discuss the environments in which cooperative strategies operate, the types of cooperative strategies and the risks associated with each type of strategy.

 

4/9

Case Study: Morton-Mease

 

Based on what you have read in chapters 8 & 9, prepare in writing (1-2 page) the position you hope to negotiate with the justice department.

 

4/14
Entrepreneurship and Innovation

Read chapter 13; be prepared to discuss the differences in invention, innovation and imitation and how they would affect a firmís performance. View video, discuss implications

 

4/16

Case: The Fudge Cottage

 

Be prepared to discuss the case and the following questions. What are the similarities in using the strategic management model for a large business and a small business? What are the differences?

 

4/21

Project presentation appointments

 

All Semester Projects Due

4/23

Project presentation appointments

 

 

4/28

Strategic Management of Government and non-profit organizations Case: Alabama Symphony Orchestra

 

Prepare answers for discussion.

 

4/30

Conclusions- Strategic Management; Review of course, evaluations

 

Project grades will be available at the conclusion of the class.

5/5

Final Exam

 

 


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