Management 452 - Course Sylabus - Spring 1998

MGT 452 Strategic Management, 3 Credit Hours

George M. Puia, Ph.D.
Office Location
School of Business, Room 617
Telephone Number 812-237-2090
Fax Number 812.237.8563
E-mail Number
Web Page
Office Hours Tuesday 10:00 ñ 11:00; 2:00 - 4:00; Thursday 2:00 - 3:30 or by appointment

Catalog Description and Prerequisites:
This capstone course will combine strategic management theory and practice to help students develop the necessary knowledge and skills to manage a business to competitive advantage. Students will analyze complex business situations and environments and make recommendations that add value to a firm. Prerequisites: Core course to be taken as a senior and after completion of all other core courses required on four-year professional programs in business.

Required Textbook:
Strategic Management: Competitiveness and Globalization
, Hitt, M. Ireland, R. & Hoskisson, R., West Publishing Company, 1997.
Cases in Strategic Management, Puia, Ed., 1998 The Paper Chase, 667 Wabash, Terre Haute; 812-324-8433.

Supplementary materials:
Additional readings, when utilized, will be placed on reserve at the library or will be distributed in class.

Course Educational Objectives:
At the completion of the course, students should be able to:
1. Analyze the business and make recommendations on how the business can improve its competitive advantage
a. Analyze the external environment and be able to explain stakeholder relationships
b. Understand and be able to explain the political, economic, social, technological, cultural and competitive forces that determine the environment for a business involved in a particular industry
c. Analyze the internal environment and be able to explain systems and resources in terms of adding value to the business
2. Understand and be able to explain how corporate level strategy impacts the business and industry
3. Understand and be able to explain how competitive level strategies and functional level strategies impact the business
4. Understand and be able to explain the concepts of managing a business enterprise in an international business environment
5. Understand and be able to explain the unique ethical issues that arise in the conduct of forming and implementing a strategy
6. Understand and be able to explain the relationship of various management initiatives (e.g., total quality management) to competitive advantage.
7. Develop and model speaking and writing skills with a quality acceptable in a business environment
8. Understand and be able to explain why strategic management is essential to the long-term viability of a business
9. Explain the appropriate use of strategic models

Course Content:
The course content is divided approximately as follows:

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