Management 452 -
Course Sylabus - Spring 1998
MGT 452 Strategic Management, 3 Credit Hours
Instructor:
George M. Puia, Ph.D.
Office Location School of Business,
Room 617
Telephone Number 812-237-2090
Fax Number 812.237.8563
E-mail Number mfpuia@befac.indstate.edu
Web Page http://mama.indstate.edu/users/gpuia
Office Hours Tuesday 10:00 ñ 11:00; 2:00 - 4:00;
Thursday 2:00 - 3:30 or by appointment
Catalog Description and Prerequisites:
This capstone course will combine strategic management
theory and practice to help students develop the necessary knowledge
and skills to manage a business to competitive advantage. Students
will analyze complex business situations and environments and
make recommendations that add value to a firm. Prerequisites:
Core course to be taken as a senior and after completion of all
other core courses required on four-year professional programs
in business.
Required Textbook:
Strategic Management: Competitiveness and Globalization, Hitt, M. Ireland, R. & Hoskisson, R., West Publishing
Company, 1997.
Cases in Strategic Management, Puia, Ed., 1998
The Paper Chase, 667 Wabash, Terre Haute; 812-324-8433.
Supplementary materials:
Additional readings, when utilized,
will be placed on reserve at the library or will be distributed
in class.
Course Educational Objectives:
At the completion of the course, students
should be able to:
1. Analyze the business and make recommendations on how the business
can improve its competitive advantage
a. Analyze the external environment and be able to explain stakeholder
relationships
b. Understand and be able to explain the political, economic,
social, technological, cultural and competitive forces that determine
the environment for a business involved in a particular industry
c. Analyze the internal environment and be able to explain systems
and resources in terms of adding value to the business
2. Understand and be able to explain how corporate level strategy
impacts the business and industry
3. Understand and be able to explain how competitive level strategies
and functional level strategies impact the business
4. Understand and be able to explain the concepts of managing
a business enterprise in an international business environment
5. Understand and be able to explain the unique ethical issues
that arise in the conduct of forming and implementing a strategy
6. Understand and be able to explain the relationship of various
management initiatives (e.g., total quality management) to competitive
advantage.
7. Develop and model speaking and writing skills with a quality
acceptable in a business environment
8. Understand and be able to explain why strategic management
is essential to the long-term viability of a business
9. Explain the appropriate use of strategic models
Course Content:
The course content is divided approximately
as follows:
|
Topic
|
Coverage
|
|
Strategic Management
|
5% |
|
External Environment
|
10%
|
|
Internal Environment
|
10% |
|
Business Level Strategy
|
15%
|
|
Corporate Level Strategy
|
10%
|
|
Current Trends in Strategic Management
|
5%
|
|
International Strategies
|
10%
|
|
Corporate Governance
|
5%
|
|
Organizational Structure and Control
|
5%
|
|
Corporate Entrepreneurship
|
5%
|
|
Case Analysis Methodology
|
5%
|
|
Written and Oral Presentation Format and Sources
of Information
|
5%
|
|
Review of Team Maintenance Concepts
|
5%
|
|
Strategy Ethical Concerns
|
5%
|
Perspective Coverage:
Ethical and global issues - Ethical issues and concerns are primarily discussed
within a context of practical situations found in cases. Global
issues are studied in classroom discussions, textbook discussions,
and specific cases with an international business orientation.
Influence of political, social, legal and regulatory issues
- These issues are discussed in relation to various environmental
issues. Environmental issues comprise 20 to 30 percent of course
content. Practical appreciation of these issues is discussed
in analyzing cases.
Impact of demographic diversity - Demographic diversity
is included in the international business discussions as part
of course content. Practical implications are included in case
discussions. In addition, demographic diversity in the make-up
of the class is discussed and celebrated.
Communication Coverage:
Written:
Students complete one major written report. This report is expected
to be of a format and written quality acceptable in the business
environment. The report requires research for information and
the logical presentation of substantial information. The expectation
is that the information will be clearly conveyed and easily understood
by the reader of the report. Other written projects of one to
five pages are usually assigned. All written assignments are
expected to be completed using a word processor.
Oral: Oral communication skills are developed through
class discussion, case discussion, and a formal oral presentation.
Instructional Resources Usage:
Library Usage: Students use the library resources
as a source of information in order to complete their assignments.
Computer Usage: Students use computers and related software
to complete their assignments. Also, the Internet is a major
source of information needed by students to complete assignments.
Students are encouraged to use computer technology for a project
presentation.
Appropriate Instructional Technology: Instructional technology
is used when appropriate. Classes generally have substantial
participatory content by students; e.g., discussions are required
during case presentations. E-mail is encouraged for student contact
with professors outside of the classroom. Multimedia technologies
are used as appropriate.
Relationship to School of Business Shared
Values:
Lifelong learning skills are emphasized by learning the importance of being
able to analyze a situation and make clear recommendations for
improving the situation. In this course, the focus is on the
whole organization and how it can continuously improve its position
in a competitive environment.
Workplace knowledge and skills are established through
course content and case analysis. Professors generally bring
substantial and diverse practical workplace experience to the
classroom. Students are encouraged to share workplace experience
when appropriate.
Integration of technology is emphasized when students
search for information from various sources using a number of
different technologies. Case studies introduce students to a
broad range of business technologies. In addition, technology
integration is emphasized as being important to a business when
studying the business as a whole. This is a focus of the course.
Development of values and ethics occur during discussions
of ethical concerns related to developing strategies. Application
of ethical decision making is emphasized in case discussions.
Business community connection is emphasized when students
search for information for project assignments or during case
analysis. For example, students often directly contact business
personnel or connect to business web sites.
Teamwork is enhanced with group projects and presentations.
Evaluation:
Evaluation & Grading
Grades will be developed from 4 sources:
Assignment % of Grade
Midterm 25%
Semester project 25%
Class preparation & Participation, hand-ins, quizzes 25%
Final Exam 25%
Project grades and class participation will both include a peer
evaluation component. The project grade will include a team and
an individual component.
Grades will be assigned on the following scale
Letter Grade Scale
------------ -------------
A 92% - 100%
B+ 89% - 91.9%
B 82% - 88.9%
C+ 79% - 81.9%
C 72% - 78.9%
D+ 69% - 71.9%
D 60% - 68.9%
F 60 %
Attendance Policy:
|
|
| Preparation &
Attendance |
Semester projects will also be required
to reflect the material from the entire course process, not just
the "book." Students are responsible for obtaining
class notes from their peers for any missed lectures. On occasion,
students will be requested to submit brief summaries of articles
they have read or notes on case studies.
|
| Make up exams |
Make-up exams will only be given when preceded
by a valid excuse for missing the regular exam.
|
| Academic Misconduct |
All
University, School of Business and departmental policies on academic
honesty will be strictly enforced. |
Additional Information:
| Semester Projects |
There will be a semester team project.
Students will develop a detailed analysis of a strategic group
of companies. A detailed project guide will be distributed separately.
|
| Incomplete Grades |
Incomplete grades
will not be awarded solely for the purpose of allowing a student
to improve their grade. |