MBA 610: General Management Tools I: fuNDAMental knowledge and skills (2 hrs.)

Course Syllabus Spring 1998

Instructor: George M. Puia, Ph.D.
  School of Business 617
  Office: 237-2090
  Home: 299-9645 (please do not call after 9:30 p.m.)
  Web page: HTTP://
Office Hours

Monday 5:20-7:30;

Tuesday 1:00-2:00;

6:00 - 6:45

Thursday 3:15-4:00

or by appointment

Catalog Description and prerequisites  

Required Textbooks:



Contemporary Strategy Analysis, 2nd Ed., Robert M. Grant, 1995. Blackwell Publishers. ISBN 1-55786-513-2

Case Studies in Strategic Management, GM Puia, Ed., The Paper Chase, 667 Wabash, Terre Haute 812-324-8433.

Recommended packets


Guide to Managerial Communication: Effective business writing and speaking, 4th Ed., Mary Munter, Prentice-Hall, ISBN 0-13-256447-5


Understanding & Using the Internet: 1997 Edition, Bruce McLaren, West Publishing Company

10 minute guide to PowerPoint for Windows 95, Wempen & Kraynak, Que.

Publication Manual of the American Psychological Association, 4th. Edition, APA.



You will receive a significant number of readings, summaries and handouts. You may wish to use a three ring binder or other method to keep your materials organized.

When discussing cases, we will always consider the financial

statements. Bring a calculator to class.

Course objectives

At the end of the course, students should be able to:

To prepare students to conduct business in the dynamic international arena. Specifically, the course aims to help students:

1. Develop an understanding of the basic concepts of business strategy & policy and be able to apply those concepts to the management of a total enterprise in an international business environment.

2. Be able to model the political, economic, social , cultural and competitive forces that determine the "playing field" for a business involved in a particular industry.

3. Develop and apply appropriate models and tools to exploit opportunities and solve problems in ways that lead a firm toward sustainable competitive advantage.

4. Develop an understanding and sensitivity to the unique ethical issues that arise in the conduct of forming and implementing strategy.

5. Understand the relationship between total quality programs and initiatives and competitive advantage.

6. Develop and apply models and tools for assessing and firm allocating resources in ways that lead to competitive advantage.

7. Provide a "practice field" for integrating cross-functional concepts to the solution of actual management problems.

8. Sharpen your strategic thinking and critical thinking skills.

9. Be able to analyze business situations and audiences and develop a communication strategy for a particular communication context.

10. Be able to develop and implement oral presentations in a variety of contexts using a broad range of visual aids.

11. Use effective data displays and correct writing techniques in writing business reports.

12.Learn how to "continue learning" about strategic management.

13. Develop and implement an information search strategy using library and Internet resources.

14. Develop an appreciation of the value of diversity in understanding strategic issues and formulating strategy.

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